Many organizations today have felt the impact of the COVID-19 crisis, inflation, and more recent events on their bottom lines. As a result, they are seeking opportunities to generate additional revenue streams to not only make up for the possible reduction in parking demand, but also to pay for new innovative technologies to streamline operations and improve customer service.
One way to do this is by taking advantage of the many new revenue opportunities in the mobile app technologies they are likely already implementing. Most of these solutions have platforms available to give operators the power to attract ad placements from national companies, and even local restaurants and destinations. It’s a very simple way to generate additional revenue.
Often, these partnerships can also come from local establishments they may already be serving. Nearby restaurants, concert venues, sports teams, and more are often looking for opportunities to get their brands and events in front of new people. Who better than the people who are already regularly parking nearby?
As we move toward 2023, now is a great time to chat with your current parking technology companies to find out if their solutions have available in-app ad space and how you can get started creating partnerships to fill these ads. If not, it may be a good time to find a parking solution provider who does have this option so you’re no longer missing out on this great revenue opportunity.